White Hot; the rise and fall of Abercrombie and Fitch. Illuminating documentary that sheds a harsh light on what was acceptable and successful in the very recent past

https://youtu.be/3yperp-SFYM

Interesting insight into how A and F’s unashamed and deliberate policy to be discriminatory was shattered by changes in the zeitgeist, the rise of social media so that those previously with no platform – other than, it seems change.org petitions – now had the means to make their views heard – and, perhaps most significantly, how change happened once the bottom financial line began to suffer.

The power of social media now came through very strongly in this programme – most significantly perhaps in the way a 7-year old interview was able to go viral once such a result was possible with the advent of social media.

Much fascinating comment from insiders, many there for a long time and, of course, Robin Ghivan spoke a lot of sense – although one felt sympathy for the first Diversity Office who was appointed after legal shenanigans.

However, I felt that they could have more interestingly explored the CEO, Mike Jeffries, who made the company what it was. There were some fascinating remarks towards the end but he almost deserves a programme of his own – not least as he WAS the company for so long and this only really came out towards the end.

The American Meme: Somewhat more thoughtful than it at first appears although still largely surface-based, like its subjects.

Jimmy Saville: A British Horror Story. As powerful as it is controlled.